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v1.0.0 Initial Launch Stable / Production

Release Notes — v1.0.0

v1.0.0 introduces the complete Mailfrog platform from the ground up — multi-role workspaces, subscription billing, email account management, automated warmup, AI-personalized campaign sequences, the ICP Builder, contact management, a unified inbox, and an analytics dashboard. This is the general availability release for all customers.

What's New

Everything in v1.0.0

This release ships the entire Mailfrog platform. All features listed below are available to all customers from launch day.

  • Multi-role workspace with invite-based onboarding
  • Subscription-based plans (Free Trial, Starter, Scale) with PayPal billing
  • Full email account management for Gmail, Outlook, and SMTP/IMAP
  • Automated email warmup engine
  • Campaign builder with multi-step sequences and AI personalization
  • ICP (Ideal Customer Profile) builder with AI-assisted generation
  • Contact management — bulk import and segmentation
  • Unified inbox with AI reply classification
  • Analytics dashboard with engagement metrics and campaign performance
Billing

Subscription Plans

Three tiers plus flexible add-ons, billed monthly via PayPal. A manual billing option is available for customers not using PayPal.

FeatureFree TrialStarterScaleAdd-ons
PriceFree$49 / mo$99 / moVariable
Users11Up to 2 users+$40 / seat
Email Inboxes111 per user+$20 / inbox
Campaign emails / day5200 / inbox200 / inbox
Warmup emails / day100100
Contacts5010,00030,000
AI actions / day30 / user60 / user
Daily send limits apply per email account — campaign and warmup quotas are tracked separately.
Removing team members disables login immediately; all data and reports are preserved.
Workspace & Team

Multi-Role Workspace

A two-tier team model — Account Owner with full access, Team Members managing their own campaigns and contacts.

Roles & Onboarding

  • Account owner (Main User) with full access to features, billing, and team management
  • Team members (End User) with their own campaigns, sequences, contacts, and inbox
  • Invite-based team onboarding with secure email verification and password setup
  • Plan-gated team size limits with clear upgrade prompts
  • Allocate contacts, segments, and contact lists to individual team members
Email Accounts

Email Account Management

Connect Gmail, Outlook, or any SMTP/IMAP account with guided setup and per-account send controls.

Account Setup

  • Connect Gmail, Microsoft Outlook, and SMTP/IMAP accounts
  • Guided multi-step setup with OAuth and app-password support
  • Custom sender profile: display name, designation, company, website, and email signature
  • Connection testing before saving
  • Per-account settings: daily send limits and active/inactive toggle
Email Warmup

Automated Email Warmup

Build inbox reputation automatically before launching campaigns — runs continuously in the background.

Warmup Engine

  • Automated inbox warming to build sender reputation before campaigns
  • Runs continuously in the background — up to 100 warmup emails/day per account
  • Toggle on/off per email account from Settings
  • Warmup pool managed automatically; removed from pool when account is deleted
  • Recommended lead time: 2–4 days before launching large campaigns
Campaigns & Sequences

Campaign Builder & Email Sequences

Build multi-step outreach campaigns with AI-personalized content and automated follow-up sequences.

Campaign Builder

  • Multi-step campaign creation wizard
  • Select email account, target contact list, and attach an ICP for segmentation
  • Rich email editor with subject line and body composition
  • AI-powered email personalization with dynamic shortcodes for contact data
  • Campaign scheduling with date/time and timezone support
  • Daily send limit: up to 200 campaign emails/day per email inbox
  • Campaign cloning to reuse templates; share campaigns across team members
  • Real-time status indicators: Draft, Running, Warming
  • Campaign-level analytics: sent, delivery rate, open rate, reply rate

Email Sequences

  • Up to 6 steps per sequence (1 initial + 5 follow-ups)
  • Configurable delay between steps (e.g. Day 1, Day 3, Day 7)
  • Per-step subject line and body editing
  • AI-generated content per step, informed by ICP context
  • Dynamic shortcode insertion for contact personalization
  • Built-in spam score checker before activation
  • Sequence preview modal showing all steps at a glance
  • Clone sequences for A/B variations
  • Sequences auto-stop for a contact when they reply
Contacts & Data

Contact Management

Import, segment, and manage prospects with rich profile data and powerful filtering.

Profiles & Import

  • Bulk CSV/XLSX import with column mapping
  • Contact profiles: name, job title, company, email, phone, location, LinkedIn URL, and custom extra data fields
  • Dynamic extra data columns auto-detected from imported records
  • Full-text search and multi-criteria filtering: region, country, job title, company, source, date range, custom fields

Segments & Lists

  • Save contact filter sets as named segments; allocate segments to specific team members
  • View segment contact count and allocation history
  • Manage uploaded and custom-built contact lists
  • Allocate entire lists to team members; track list source, row count, creator, and timestamps
ICP Builder

Ideal Customer Profile (ICP) Builder

The foundation of Mailfrog's ICP-First architecture. ICPs drive data generation, campaign targeting, and AI content quality.

ICP Definition & Management

  • Build detailed ICPs covering: product/value proposition, target market, company size, revenue range, region, industry, job personas, pain points, buying triggers, technographics, budget, buying process, competitors, and messaging strategy
  • Designate ICPs as Primary or Secondary
  • AI-assisted ICP generation
  • Request fresh contact data for an ICP directly from the platform — automatically notifies the team
  • Export ICP as a formatted .txt file
  • Link ICPs to campaigns and sequences for context-aware AI content generation
Inbox

Unified Inbox & Reply Management

All campaign replies in one place — AI-classified, thread-viewed, and ready to reply.

Unified Inbox

  • Aggregates all replies from campaigns and sequences into a single view
  • Manual sync to pull latest replies from connected email accounts
  • Filter replies by campaign or by classification tag
  • AI-powered reply classification: Hot, Warm, Cold, Spam, Out of Office — colour-coded for rapid prioritization
  • Full reply thread view with HTML rendering
  • Direct reply composer pre-populated with contact context
  • Email statistics: Sent, Delivered, Opened, Clicked, Replied, Bounced

Unsubscribe Handling

  • Automatic unsubscribe handling via email link
  • Central unsubscribed contacts list with source tracking (manual, campaign, bulk import)
  • Domain and email exclusion lists with CSV import/export
Analytics

Analytics Dashboard

Top-level KPIs, time-series engagement charts, and campaign performance — filterable by date, campaign, list, and team member.

Dashboard Overview

  • Top-level KPIs: Total Contacts, Active Campaigns, Emails Sent, Response Rate
  • Email engagement time-series chart: Opens, Clicks, Replies, Bounces
  • Average engagement rate metric
  • Campaign performance bar chart — top 7 campaigns by emails sent and replies
  • Ongoing campaigns panel with live status and reply rates
  • Dashboard filters: date range, campaign, contact list, team member
AI

Floating AI Copilot

A context-aware AI assistant available on every page of the dashboard.

AI Assistant

  • Available on every page inside the dashboard
  • Answers questions about any part of the Mailfrog platform
  • Provides step-by-step setup guides for campaigns, sequences, email accounts, warmup, and more
  • Inline navigation links — click to go directly to the relevant screen
  • Session-based conversation history