The ICP-First Outbound Platform

B2B Outbound Data that Takes the Exact Shape of Your ICP.

Rare audiences aren't found in pre-packaged lists. Mailfrog is the only platform that builds custom intelligence and executes your campaigns under one roof.

Get Started Free

Define Your ICP

Create custom profiles and let us build a fresh, highly-targeted database on demand.

Prep Infrastructure

Connect sending accounts and enable automated email warmup for peak deliverability.

Execute & Scale

Schedule unlimited campaigns and sequences directly to your custom audience.

Our Story

Built by B2B veterans.
Tired of broken tools.

Mailfrog was born inside Avention Media — a data-driven B2B marketing company with over a decade of experience helping enterprise brands reach the right buyers, at the right time.

After years of running outbound campaigns for clients, the Avention Media team kept running into the same wall: great data trapped in one tool, great execution locked in another — with an invoice for each. So we built the platform we always wished existed.

Mailfrog is Avention Media's dedicated outbound engine — combining proprietary data infrastructure with campaign execution in one unified product. The B2B expertise that powered hundreds of client campaigns is now available to every growth team.

10+

Years in B2B Data

500+

Campaigns Run

1

Unified Platform

Avention Media logo
Parent Brand

Avention Media

Enterprise B2B data & demand generation — powering global outbound since 2014.

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Mailfrog logo mailfrog
Product

Mailfrog

ICP-First outbound platform — custom data engine meets unlimited campaign execution.

The Structural Flaw in Outbound

Static lists fail.
Adaptive intelligence scales.

The traditional outbound market is broken. Most platforms separate "data" from "execution"—forcing you to buy decaying, one-size-fits-all lists from one vendor, only to upload them into software that gates your campaign features behind arbitrary pricing tiers.

The Broken Way

Disconnected Silos

Data providers and execution tools don't talk to each other, resulting in lost fidelity and gated features. It is a model built for volume, not context.

Decaying Static Lists
Gated Execution Tool
Mailfrog Fixes The Foundation

Unified Intelligence Layer

We built a unified intelligence layer where your Ideal Customer Profile (ICP), your custom data, and your campaign execution converge in one place.

ICP
+
Custom Data
+
Execution

The unfair advantage
built into every campaign.

1. The Blueprint

ICP-First Architecture

Stop retrofitting your strategy to match whatever data is available. Inside Mailfrog, your ICP is a first-class asset that drives everything else.

2. The Fuel

The Custom Data Engine

High-value B2B audiences are fragmented and niche. Our on-demand engine builds a fresh database exclusively for your ICP parameters.

3. The Engine

AI Anchored to Context

Generic AI creates noise and kills trust. Mailfrog's AI feeds on your deeply defined ICP, generating messaging that drives actual replies.

4. The Execution

Unrestricted Freedom

We never lock multi-step sequences behind gated plans. Total campaign freedom with zero feature gating and no step limits.

The Complete Outbound Loop.

By bridging the gap between data generation and campaign execution, your entire outbound system lives under one roof.

The Blueprint

ICP Definition

The Audience

Custom Data Engine

The Targeting

Deep Segmentation

The Strategy

Multi-Step Sequences

The Message

AI Personalization

The Result

Replies & Signals

Everything You Need to Know

Frequently Asked Questions

Quick answers to the most common questions about Mailfrog.

Mailfrog is the only platform that treats your Ideal Customer Profile (ICP) as a first-class asset. Instead of selling static, decaying contact lists, Mailfrog builds a fresh, custom database on-demand exclusively for your ICP parameters — then lets you execute unlimited campaign sequences in the same platform without any feature gating.
No. Mailfrog is a unified intelligence layer — your custom data generation, ICP definition, AI personalization, and campaign execution all live under one roof. There's no need to stitch together multiple tools or migrate data between platforms.
Never. Mailfrog never locks multi-step sequences or advanced features behind gated plans. You get total campaign freedom with zero feature gating and no step limits — on any plan.
You define your Ideal Customer Profile inside Mailfrog — industry, seniority, company size, and other targeting signals. Our Custom Data Engine then builds a fresh prospect database built exclusively to your parameters. You're not purchasing a pre-packaged, decaying list; you're generating a targeted audience tailored to your exact spec.
Yes. You connect your sending accounts inside Mailfrog and enable automated email warmup, which gradually ramps up sending volume to establish sender reputation and maximize inbox placement — all before your campaigns go live.
Yes — you can register and get started for free at app.mailfrog.io. Define your ICP, explore the Custom Data Engine, and build your first campaign. No credit card required to begin.