Avention Media Launches Mailfrog: The ICP-First Platform Unifying Custom B2B Data and Email Automation
Taking revenue teams from custom audience to active conversations, Avention Media's new platform eliminates disconnected sales silos by building targeted intelligence and executing unlimited campaigns under one roof.
Avention Media, a global leader in B2B data and demand generation, today announced the official launch of Mailfrog, a revolutionary outbound intelligence platform. Engineered to replace fragmented sales tech stacks, Mailfrog natively builds custom prospect databases and executes unlimited multi-step email campaigns within a single workspace.
For years, B2B revenue teams have been forced to navigate broken workflows — buying decaying, static lists from data vendors and exporting them into separate email software that gates essential features behind pricing tiers. Mailfrog eliminates this friction by making the Ideal Customer Profile (ICP) the foundation of the entire outbound motion.
"Rare audiences aren't found in pre-packaged lists. We built Mailfrog because the market needed a solution that takes teams from custom audience to active conversations without switching tools. By combining our decade of enterprise data expertise with agile software innovation, Mailfrog gives marketers data that takes the exact shape of their buyers, paired with unrestricted campaign freedom."— Spokesperson, Avention Media
The Mailfrog Advantage
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ICP-First Custom Data Engine Moving away from recycled inventory, Mailfrog builds fresh, hyper-targeted databases on demand based on precise ICP parameters, capturing rare roles and niche industries.
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AI Anchored to Context AI feeds directly on the defined ICP to generate messaging that carries genuine business context, driving actual replies.
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Unrestricted Campaign Execution Users experience total campaign freedom with zero feature gating, no step limits, and fully integrated automated email warmup for peak deliverability.
Backed by Avention Media's world-class infrastructure, which has delivered over 50 million B2B records to 10,000+ customers, Mailfrog provides enterprise-grade reliability from day one.
To start building your first ICP for free, visit mailfrog.io.
About Mailfrog
Mailfrog is the premier ICP-first outbound platform. It combines a powerful on-demand Custom Data Engine with unlimited multi-step email campaign execution, allowing B2B revenue teams to scale outbound seamlessly.
About Avention Media
Founded in 2014, Avention Media is a leading enterprise B2B data and demand generation partner powering the outbound motions of revenue teams worldwide. Avention Media helps sales and marketing teams utilize data to generate qualified leads, drive conversations, and achieve greater returns on investment. Learn more at aventionmedia.com.
Media Contact
Kiara Clement
Marketing Director, Avention Media
Kiara@aventionmedia.com ·
+1 (888) 317 9410
aventionmedia.com